Marketing Director, Canadian Tulip Festival. Canada
Presentation: The Canadian Tulip Festival – 65 Years of Garden Tourism Event Marketing Success
Recently appointed marketing director of the Canadian Tulip Festival - Ottawa's flagship Garden Tourism event, and just in time for the festival’s 65th Anniversary and Canada’s 150th birthday celebration, Karen is a seasoned event marketing and communications professional with a specialized focus in the hospitality and entertainment marketing and tourism industries. Karen has provided marketing and PR services to hotels, restaurants, convention centres and other hospitality, tourism and entertainment clients under Knock on Wood Communications & Events – the agency that she has lead for nearly 20 years.
In the course of growing her clientele and professional offerings, Karen brings together twin passions for gardening and marketing that began with a decade-long partnership with the Ottawa Home & Garden Show. The green thumb and marketing match continues with Karen offering marketing and communications support for Canada’s Garden Days program while working with the Ottawa Garden Council for the past three years, as well as currently assisting with product development and marketing for Garden Promenade launching in the National Capital Region this June.
Having worked with Ottawa's largest award-winning festivals such as Bluesfest and Summer Solstice Aboriginal Arts Festival, as well as spectacular event producers Broadway Across Canada, Cirque du Soleil, Ottawa Theatres and The National Arts Centre – Canada’s premiere arts venue, Karen is a valued addition to the “One Tulip – One Canada” team.
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